Domain Names

Choosing a domain name (like is one of the first steps in building a website. The domain name is the "address" for your online site, and is usually purchased from a domain registrar like at a cost of about $8-10 per year.

I used to use, but between their horrible interface, spammy hard-sell way of doing business and their SOPA support, I finally got disgusted and transferred my domains to Namecheap; doing business with GoDaddy just wasn't worth the dollar or two per year it saved.

To determine if a domain name is already taken, try typing it in at Network Solutions' WHOIS site or the handy SWAMR site highlighted in the next section. Generally speaking, you want to have a domain name that reflects the name of your business or site. For example, my site is because the name of my business is Binary Arts. I would have chosen but that was taken. It is possible to have more than one domain name that point to the same site, though, so many businesses select something that contains likely search terms related to what they do.

For example, suppose I had a company called Giambruno Plumbing, located in Sacramento. The first thing I would check is if was available, and grab it as my domain name. However, since I know that people in the area who might be searching for a plumber are likely to search for the words "Sacramento Plumbing Plumber" or something similar, I can use that to create another domain name in the hopes of coming up near the top of the results for someone doing that search. Here's where a domain name search tool called SWAMR can help.

Shortly after putting together this video, the creator of SWAMR, Sindre Sorhus, removed it from his site. When I inquired about it, he very generously sent me the code, so I've hosted here.

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Domain Registrations starting at $9.98*